What's wrong with this coupon?
It appears in the November issue of National Geographic.
To redeem the coupon and get a buck off a box of crackers one must take a pair of scissors to National Geographic magazine.
No one does that.
This is a magazine that is kept, treasured, proudly displayed, passed down to the kids or sold to other geo-buffs as an entire decade- or century-spanning collection. No one cuts stuff out of a National Geographic. This cracker coupon belongs in magazines of the Family Circle or Ladies' Home Journal ilk.
In a study of supermarket coupon redemption rates I'd wager that this National Geographic cracker coupon would top the charts as the least-redeemed coupon in the history of modern consumer marketing.
